Rebuilding Emotional Connection to Work
An emotionally-led campaign concept exploring how flexibility can reignite passion and purpose.
Role: Directed the strategic and creative development of the campaign, leading concept creation, messaging direction, agency collaboration, executive presentations, and launch planning.
Arc: Before the days of counting the minutes until work was over. There was a version of you who couldn’t wait for it to start. The beginner you. The you who loved their job. Who got there way too early, got way too dressed up for it, and looked at every single corner of it with eyes of wonder. Back then, everything was exciting. Anything felt possible. And nothing could stop you from pursuing your passions. What an incredible feeling.
