SOCi Rebrand
Leading a brand transformation designed to modernize SOCi’s identity, sharpen market positioning, and create a more cohesive experience across every customer touchpoint.
Role: Director, Branding and Communications
Scope: Led the strategic development and launch of the SOCi rebrand across messaging, creative direction, visual systems, and go-to-market execution.
The Challenge
SOCi had evolved rapidly, but the brand experience no longer reflected the sophistication of the product, platform, or company vision. The goal was to create a more modern, scalable identity that could support growth while bringing greater consistency across marketing, communications, events, and digital experiences.
What I Led
Led cross-functional rebrand execution across marketing, creative, and communications
Directed creative and messaging development across digital and campaign touchpoints
Managed agency partners and creative workflows
Helped shape the brand narrative and visual evolution
Oversaw rollout across web, events, sales materials, and integrated campaigns
Partnered with executive stakeholders to align brand direction with business goals
Building a More Modern Brand
More than a Visual Refresh
The rebrand wasn’t just about aesthetics — it was about creating alignment across the customer journey. From website experience to field marketing to executive communications, the goal was to ensure every interaction felt cohesive, modern, and unmistakably SOCi.
Impact
Established a more cohesive and scalable brand system
Improved consistency across customer-facing channels
Elevated executive and customer event experiences
Created stronger alignment between product, marketing, and communications
Supported company growth and market positioning initiatives
