Activation: Custom booth experience, masterclass speaking session, hosted customer dinner, and headshot studio brand activation.

My Role: Led event strategy, booth creative direction, executive speaking coordination, vendor management, logistics, and on-site execution for one of the world’s largest technology conferences.

Collision 2022 became one of the most successful field marketing activations I led at Velocity Global. Alongside overseeing the booth experience and overall event strategy, I launched a last-minute professional headshot studio activation that quickly became one of the busiest experiences on the conference floor, driving continuous attendee engagement throughout the event.

I also moderated a Future of Work masterclass on the Masterclass Stage, which reached standing-room-only capacity. The combination of experiential engagement and thought leadership elevated brand visibility well beyond a traditional conference presence — and the following year, a major competitor introduced a nearly identical headshot activation at the same event.